The CIFFT “People’s Choice” Award is an online voting competition that aims to let people discover new tourism destinations through video and vote for their favourite. The competition also proposes to call attention to the great potential of travel video marketing in promoting destinations and creating connections with the audience.
In this third edition, 31 films from 16 countries are participating: Austria (4), Bosnia and Herzegovina (1), Chile (1), Croatia(2), Denmark (1), France (1), Germany (1), Japan (2), Lithuania (1), Myanmar (1), Norway (1), Portugal (6), Serbia (1), Slovenia (1), South Africa (1), and Spain (6). The audiovisual productions highlight different tourism destinations, attractions, and unique characteristics.
Alexander V. Kammel, Director of CIFFT said: “With voting now open, it is time to let the customers choose by voting on the videos that are raising the standard of excellence in the promotion of tourist destinations, products, and services. The Grand Prix CIFFT Circuit, in conjunction with the CIFFT “People’s Choice” Award, is considered the biggest competition in the travel video marketing industry, and your vote can make a difference in choosing the best.”
The video that gets the most votes will be awarded with the title of the World´s Best Tourism Film – CIFFT “People´s Choice” Award. The winner will be announced on 26th October on the CIFFT website and social media networks.
Created in 1989, the CIFFT – International Committee of Tourism Film Festivals, brings together the 17 World’s Best Tourism Film Festivals at the most prestigious awards and recognition initiative in Travel Video Marketing Industry – The Grand Prix CIFFT Circuit.
From New York, Cannes, Riga, Deauville, Los Angeles, Zagreb, Berlin, Warsaw, Spain, Bulgaria, Serbia, Greece, Turkey, South Africa, Portugal, Japan to Vienna. CIFFT mission is to promote the creativity and economic development of the audiovisual industry linked to the promotion of destinations, tourism products, and tourist services.
On the other hand, and in partnership with the endorsers – UNWTO (World Tourism Organization), ETC (European Travel Commission, CTO (Caribbean Tourism Organization), and CATA (Centro America Tourism Association) – CIFFT works to encourage tourism destinations to achieve the excellence in promoting their products, services, and locations using video.