CEMS Conference & Exhibition (Malaysia) Sdn Bhd announced the launch of MALAYSIA TOURISM AND TRAVEL MART 2020 (MTTM 2020) to be held from 25 to 27 June 2020 at Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, Malaysia. The show is supported by the Ministry of Tourism, Arts and Culture Malaysia.
The three-day trade exhibition will be an important platform for international and local inbound and outbound travel operators and stakeholders to seek and realise opportunities in the international tourism and travel industry. Participants and visitors will also find opportunities to exchange ideas and network with key decision makers of the industry. The event will be open to trade visitors on the first two days and to the public on the third day of the show.
Spread over a gross area of 8,000 square metres, the exhibition will host more than 200 international exhibitors from over 45 countries and some 500 international and local hosted buyers and, is estimated to attract 4,000 trade visitors from the travel and tourism and related industries and 8,000 public visitors.
Exhibitors at MTTM 2020 can look forward to an array of customised services to effectively reach out to their target market. These services curated by organiser, CEMS Malaysia, will include preshow promotions and business matching through personalised sourcing of the right buyers. Exhibitors will also be able to pre-schedule business-to-business appointments to improve productivity and efficiently use their time at the show to meet their desired target market players and potential customers.
“MITEC applauds the launch of Malaysia Tourism and Travel Mart 2020, given its large multiplier effect, its significant impact towards the celebration of Visit Malaysia 2020 and its contribution to the country’s tourism receipts. MTTM will not only enhance Malaysia’s competitiveness on the global stage but also facilitate more cohesive private-public sector efforts to deliver more international and regional business tourism events into the country. We are very honoured indeed to be the strategic partner for such a notable event and as the host venue for the first MTTM, we look forward to playing our part in ensuring a successful event, one that will undoubtedly enhance Malaysia, Kuala Lumpur and the Malaysia International Trade and Exhibition Centre’s growing reputation as a world-class destination for exhibitions and international conferences,” said Mr Gunther Beissel, Chief Executive Officer, Malaysia International Trade and Exhibition Centre (MITEC).
MTTM 2020 has been designed to bring the World to Malaysia and support Malaysia’s position as a preferred MICE destination in the Asian region. The inaugural MTTM 2020 is timely and holds significance with Visit Malaysia 2020, the latest in the series of the Visit Malaysia campaigns and a landmark initiative supported and endorsed by the Honourable Prime Minister of Malaysia and was launched in line with the Malaysia Tourism Transformation Plan goals of welcoming a total 30 million tourists to Malaysia and registering RM100 billion in tourist receipts by the year 2020.
MTTM 2020 also supports the goal of Visit Malaysia 2020 to unite all industry players to achieve this common goal, while attracting tourists from all over the globe to experience first-hand the warm hospitality and numerous tourist attractions Malaysia is well-known for. In 2020, Malaysia
will also host a series of international meetings, namely APEC, WCIT and CHOGM. It is the perfect time to promote Malaysia. As a host country, Malaysia will organise key meetings that involved top leaders from each country for both the government and private sectors.
“In 2018, there were 25.8 million arrivals to Malaysia from various parts of the world1. According to a news portal, an estimated 11.9 million international outbound trips from Malaysia were recorded in 2016 and the number is forecast to grow by an average of 3.5 per cent annually to 14.2 million trips by 2021. It ranked Malaysia sixth highest among emerging markets. Malaysia’s outbound market is increasingly diverse and dynamic,” said Edward Liu, Group Managing Director for CEMS Conference & Exhibition Sdn Bhd. “The demands and expectations of travellers have also grown in sophistication over the years. MTTM 2020 will be curated and organised to provide exhibitors with a powerful and robust platform to reach and interact with their target audience.”