Brand remains category leader after 35 years as it enters new markets and achieves largest pipeline in brand history. This month, Hampton by Hilton continues to lead the upper-midscale category worldwide as the brand celebrates its 2,500th open hotel with Hampton by Hilton Lima San Isidro in Peru. The milestone opening demonstrates Hampton’s successful global growth strategy over the past 35 years – high-quality and thoughtfully designed accommodations, award-winning customer service culture and value-added amenities – all backed by the industry-leading 100 percent Hampton Guarantee™. Hilton’s largest brand now offers nearly 260,000 rooms worldwide across 27 countries and territories.
And, with more than 700 properties and more than 93,000 rooms in its pipeline – the largest ever in brand history and within the Hilton enterprise – Hampton is helping propel Hilton’s growth during its dynamic 100th anniversary year.
“Hampton by Hilton’s enduring global success as a guest favorite is a testament to the brand’s pioneering nature, high guest service standards and robust expansion efforts,” said Shruti Gandhi Buckley, global head, Hampton by Hilton. “The opening of Hampton’s 2,500th property demonstrates the brand’s winning growth strategy, based on three core pillars: commitment to delivering unparalleled customer service, category leading product and amenity innovation and Hilton’s ongoing investment in the brand.”
A key to Hampton by Hilton’s global success is the brand’s regionalization of hotel prototypes and room designs to meet the diverse needs of its customers. Though each property is unique based on local market-based variations, each stay comes with consistent friendly and thoughtful service, complimentary hot breakfast, free WiFi and a passionate commitment to guest satisfaction backed by the 100 percent Hampton Guarantee, making the brand a favorite for travelers worldwide.
Caribbean and Latin America
Hampton by Hilton is experiencing growth and entering new markets in the Caribbean and Latin America, with four first-in-country openings in the region this year alone. The brand’s celebrated milestone property, Hampton by Hilton Lima San Isidro, is the first Hampton in Peru, situated in the exclusive San Isidro business district and just minutes from the Pacific Ocean. Earlier this year, Hampton debuted in Chile with Hampton by Hilton Antofagasta, featuring spectacular panoramic views of the Pacific Ocean, and Brazil with Hampton by Hilton Guarulhos Airport in São Paulo, conveniently located near Brazil’s busiest airport. Hampton by Hilton Bariloche is set to become Hampton’s first property in Argentina in Q3 and will boast incredible mountain and Nahuel Huapi Lake views at this all-season resort town.
Hampton now offers more than 50 properties and nearly 7,000 rooms across nine countries and territories in the Caribbean and Latin America and aims to add nearly 15 properties and more than 1,750 rooms by 2022, including a first-in-country location in El Salvador, set to open in 2021. Hampton’s growth in the region supports the company’s larger expansion strategy across the Caribbean and Latin America, where Hilton has nearly 150 open properties welcoming guests across 23 countries and more than 90 projects in the development pipeline.
Europe, Middle East and Africa
Hampton by Hilton’s growth extends to Europe with nearly 90 open properties. The brand recently expanded into Belgium with Hampton by Hilton Antwerp Central Station and France with Hampton by Hilton Paris Clichy.
Hampton also just announced a partnership with Alshaya Group, where the international franchise operator will develop 70 Hampton properties in nine countries across the Middle East, North Africa and Russia. With the first hotel expected to open in 2021, the Alshaya Group will deliver 50 hotels in the next eight years, with another 20 in the pipeline, significantly expanding Hampton’s presence across three continents.
The brand’s tremendous international growth has also occurred in the Asia Pacific region where Hampton by Hilton has achieved 180 percent year-over-year growth, with China catalyzing this rapid expansion, including the recently opened Hampton by Hilton Changsha South Station and Hampton by Hilton Guangzhou Dongxiaonan. Hampton, which opened its first Chinese property in 2015, is now the No.1 fastest-growing international hotel brand in the country just four years later and is set to open its 100th hotel later this year. The brand has a strong pipeline of over 260 signed hotels and 40,000 rooms in China alone.
Hampton by Hilton remains the No. 1 hotel brand across the U.S. and Canada, offering more than 2,250 hotels in all 50 U.S. states, nine Canadian provinces and territories, D.C. and Puerto Rico. On average, major interstate travelers are never more than 30 minutes away from their next Hampton stay in the continental U.S, and with a pipeline of more than 300 properties and 32,000 rooms, that time is sure to shrink. Hampton’s properties stretch to the four corners of the continent with new properties from Hampton Inn & Suites by Hilton Beauport Quebec, down to Hampton Inn & Suites by Hilton Atlanta Decatur/Emory, over to Hampton Inn & Suites by Hilton San Diego Airport Liberty Station and up to Hampton Inn & Suites by Hilton Snoqualmie, Washington.
Hampton has been recognized as the No. 1 ranked lodging franchise for the past 10 years, and one of the top five franchise brands of the 21st century, according to Entrepreneur® magazine. Hampton continues to lead the category in guest satisfaction as well, awarded top rankings by several consumer, travel and trade publications worldwide. Hampton is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands, which offers members who book directly through preferred Hilton channels access to instant benefits. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.