Croatia had a fairytale run in the 2018 World Cup in Russia, playing in their first ever World Cup finals, losing to France. Their exploits in Russia also saw team captain Luka Modric bag the prestigious 2018 Ballon d’Or (Golden Ball award) ahead of 5-time winners Cristiano Ronaldo and Lionel Messi. Apart from honours in football, what else has the 2018 World Cup brought to Croatia? You probably guessed it, after their run to the finals, beating host country Russia and tournament favourites Argentina and England in the process, more Chinese sat up and took notice of these southeastern European country, where Game of Thrones series was filmed.

According to Qunar, a firm acquired by online travel service giant Ctrip, the prices of flight tickets, between Beijing and Zagreb doubled since Croatia’s participation in the World Cup, suggesting the increased demand. While it is a happily ever after for Croatia, not many countries have the benefit of capitalising on sporting success. What if your country is one of those that have not been able to attract the lucrative Chinese outbound tourist market through sports? What would be a good alternative to put yourself in front of Chinese tourists to entice them to visit your country? The Beijing International Travel Mart (BITM) is the solution.

Returning for the 3rd time, the Beijing International Travel Mart 2019 is the trade show that you must not miss. The two-day trade show spanning 5000 square meters is set to feature 300 exhibitors from 30 countries. On the receiving end, the show, organised by Conference & Exhibition Management Services (CEMS), is expected to attract 3,000 trade professionals and 300 hosted buyers. Besides the 1200 travel agencies in Beijing, we have invited trade visitors and hosted buyers from Tianjin and other adjacent cities.

Besides the exhibition, there are activities that will propel your destinations, products and services to facilitate business discussions with the trade visitors and hosted buyers. The presentations and cultural performances at the main stage is bound to grab the attention of visitors, while the networking luncheons and a series of Buyers-Sellers Meeting Sessions promises a conducive environment to engage in serious discussion with hosted buyers that matches your business objectives.

If you’re looking to attract the biggest outbound tourism market in the world, then look no further than the Beijing International Travel Mart! Seize this opportunity to grab your share of the largest tourism market in the world, contact our sales team at

Leverage on CEMS tourism tradeshow expertise

Founded in 1980 and equipped with nearly 40 years of experience, we have established ourselves as market leader, as well as one of Asia’s most innovative and esteemed event organizers. Coupled with valuable insights of the trends and evolution of each industry within Asia, we are dedicated to operational excellence and delivering highly relevant events for all our participants.