A new study on global incentive travel, released by SITE, the industry’s only association dedicated exclusively to the sector, shows that incentive travel is the fastest growing element of MICE, with the highest per person spend, distributed amongst the widest spectrum of destination suppliers. Other key findings include the primacy of destination appeal amongst the factors influencing destination selection, the rise of 2nd tier destinations and the increasing importance of wellness as a key incentive programme inclusion.
In response to these findings, TCEB will seek to appeal to an even wider cohort of source markets by highlighting Thailand’s cultural diversity, creative innovation and legacy connection to all aspects of wellness. The Bureau will showcase Thailand’s undisputed destination appeal by hosting SITE’s 2019 Global Conference, an international platform for incentive professionals, emphasising Thailand as flagship destination for incentive travel in Asia.
Mr. Philip Eidsvold, CIS, CITP, President of The Society for Incentive Travel Excellence (SITE), said “Our research findings are clear: incentive travel planners place more importance on overall destination appeal than air access and hotel infrastructure and Thailand has star quality appeal for incentive travel qualifiers. Thailand is really the perfect incentive travel destination offering excellent access, amazing five-star hotels and venues, deep history and heritage and extraordinary gastronomy.
SITE Global Conference which commences some days ago in Bangkok, has selected as its theme “Bangkok – Incentivising Diversity & Innovation.” The event will showcase Bangkok’s contemporary society and culture, key features that are increasingly important in incentive travel where “authentic experiences” have become a must. Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention and Exhibition Bureau (Public Organisation – TCEB), emphasised how TCEB has proposed Thailand as the host for SITE Global Conference to demonstrate the country’s potential and capability as well as its readiness to become a hub for incentive travel in the greater Asia region.
The Bureau foresees a wide range of benefits stemming from Thailand’s hosting of the prestigious event particularly in the areas of learning, development and the overall professionalism of the local incentive travel community. The Conference is attracting 350 incentive travel professionals from 30 different countries and is expected to generate 25 million baht in revenue for Thailand.
Said Mr Chiruit “TCEB new commitment to the incentive travel market is underpinned by our newly launched brand campaign THAILAND: Redefine Your Business Events. As a Co-Creator, the Bureau drove the bid process to attract the SITE Global Conference and create a networking platform to promote future business co-operation. As a Partner, TCEB worked with local entrepreneurs to establish the working group to host the event. As a Collaborator, the Bureau joined hands with various government agencies to facilitate overall event organisation and provide fast track access through the airport. Meanwhile, as a Thought Leader, the bureau has introduced pre and post activities that allow delegates to learn more about Thai culture and the way of life along the Chao Phraya River.”
Mr. Chiruit added that TCEB has also partnered with SITE to provide Certified Incentive Specialists (CIS), an entry-level certification program for incentive travel professionals. The certification programme, held on January 10 -11 with 60 attendees from Hong Kong, Malaysia, Singapore, USA, and Thailand, aims to inspire and provide fundamental knowledge about incentive travel. Currently, there are 68 CIS professionals from Thailand, ranking the country in the first place for CIS graduates in Asia.
In the fiscal year ending September 2018, Thailand welcomed 369,370 incentive travellers representing 35.90% growth (the highest growth in 14 years). These generated 20.67 million baht in revenue or 23.80% growth (the highest revenue growth in 7 years). The ten top source markets are China (79,121 travellers), India (65,717 travellers), Malaysia (32,980 travellers), Vietnam (26,046 travellers), Philippines (22,025 travellers), South Korea (17,596 travellers), Indonesia (16,164 travellers), Singapore (14,596 travellers), Japan (13,187 travellers), and Laos PDR (13,157 travellers). Top destinations in Thailand are Bangkok, Pattaya, and Phuket respectively.
Favourite inclusions on incentive travel programs in Thailand include pre-arranged business meetings. pre-tours and cultural shows. This year, TCEB offers a supporting campaign, “MEET BY DESIGN – Redefined”, to attract more incentive travellers from overseas. The campaign’s criteria were adjusted to match the needs of different source markets in USA, Oceania, Japan, China, India, and ASEAN. Under TCEB’s operation plan for 2018, the bureau expects to attract 388,000 incentive travellers with a target revenue of 21,700 million baht to contribute to the country.
Currently, Thailand has 23 incentive travel professionals who are members of SITE, enabling to set up of the SITE Thailand Chapter which will operate as a centre for networking, organising meetings and incentive activities. The chapter aims to encourage a new generation to get involved and provide supporting activities in term of knowledge and learning process for SITE members in the region.
“The official launch of SITE Thailand Chapter will take place at SITE Global Conference. TCEB has been a mainstay in establishing the SITE Thailand Chapter with the bureau providing supports and co-ordination to ensure the success of the initiative. The SITE Thailand chapter is the first SITE chapter in ASEAN and its launch emphasises Thailand’s image as the world-class destination for incentive travel,” said Mr. Chiruit.
The Society for Incentive Travel Excellence or SITE is a member-centric association of professionals in the incentive travel and motivational events industry. (SITE) is comprised of 2,480 members and 29 local chapters. Its members are incentive travel professionals who know from experience that incentive travel works. The SITE global member community, which represents 84 countries, brings best-in-class solutions, insights and global connections to maximise the business impact of motivational experiences regardless of industry, region or culture. SITE serves as a source of expertise, knowledge and personal connections that will accelerate professional growth, and help build the value of extraordinary and motivational experiences worldwide.
About SITE2019 SITE Global Conference
“Bangkok Incentivising Diversity & Innovation”
Date: 11-14 January 2019
Venue: The Shangri La Hotel, Bangkok, Thailand
SITE Global Conference, the signature annual event of SITE, brings together the widest possible spectrum of incentive travel professionals including incentive planners, corporate buyers, incentive houses, DMCs, convention bureaux, tourism bureaux, airlines, venue operators, hotels, cruise lines, and many more. The event is recognised as a networking platform for international decision-makers that encourages knowledge and experience sharing, creativity and development of the motivational events and incentive travel industry. Key topics at the plenary session are such as: How Blockchain and Cryptocurrency Could Change the Face of Travel; Embrace The Shake – How Accepting Your Limitations Can Unlock Unlimited Creativity; How to Build Creativity into Your Business Processes; How A Balanced Scorecard Approach Can Prove The Business Case For Incentive Travel; Selling To The Incentive Market; and many more. Certification opportunities include the Certified Incentive Specialists (CIS) – an entry-level certification program, and the Certified Incentive Travel Professional (CITP) – a career-defining designation for mid-senior level professionals working across the niche spectrum of incentive travel.
SITE Global Conference 2019 provides an innovative educational program designed to inspire creativity and innovation. Learning sessions outside the meeting rooms include Cultural & Creative Immersions organised at creative spaces including Soy Sauce Factory, Warehouse 30, Thailand Creativity and Design Center (TCDC). Pre and post tour activities introduced by TCEB bring delegates to learn and experience local lifestyle as well as Bangkok’s new development. Delegates will get a chance to observe Yodpiman market, Wat Pho, Thai Traditional Medical and Massage School, upscale accommodations, and venues along the Chao Phraya River which are capable of serving incentive events.
Thailand Incentive Market In the fiscal year 2018 (ending September 2018),
Thailand welcomed 369,370 incentive travellers, (increased 35.90% when compared to 271, 793 visitors in 2017), generating 20.67 million baht in revenue or 23.80% (increased 23.80% when compared to 16.70 million baht of the income in 2017